Branding as a personal search tool

Online branding is becoming one of the critical components of the job search process.  I find that as the increasing number of social media outlets come available – the pressure to become involved is rapidly increasing.  The rage on Facebook, Twitter, the blogs, etc.  There is a tremendous amount of information to digest and for the most the task is daunting. 

Released today is a good look at the subject and how to harness the power to have better results.  Me 2.0 was released today and I will be sure to be picking up a copy.  I read a good amount of blogs from the contributors that are sited, so I am excited to hear about their perspective and what the process is in building a true self brand.  Something I think few people ever really master.

Will read and get back with thoughts.  If anyone else reads it let me know what you think.